I have been thinking of what an electronic text should look like. 
The core strategy is readability, which means:
  • Simple and easy to understand fonts
  • A single basic font and color
  • Not huddled letters
  • A pale background either yellow, brown or mustard
  • Reduced width (some five inches)
  • Some space between lines
Then it comes the content itself. It should be:
  • Grammarly correct
  • Easy-to-understand sentences
  • Original
  • Interesting
  • Short
  • Moving to reflection or action

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