The
core strategy is readability, which means:
- Simple and easy to understand fonts
- A single basic font and color
- Not huddled letters
- A pale background either yellow, brown or mustard
- Reduced width (some five inches)
- Some space between lines
Then
it comes the content itself. It should be:
- Grammarly correct
- Easy-to-understand sentences
- Original
- Interesting
- Short
- Moving to reflection or action
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